Search This Blog


When is it time to break up with your make up?

The lipstick you bought to wear on that first date, the eye shadow palette you bought for your wedding that’s now older than the kids, that expensive foundation that you bought a few years ago but you only wear on special occasions - chances are you could have similar products that may now be out of date, lurking in your make up bag.

When I worked as a make-up artist with Space NK, people often came in to the store looking to replace a product they'd been using for years that was well past its shelf life or sometimes so old it had long been discontinued.  So I pose the question – why are we happy to put out of date products on our skin when we wouldn’t use anything in our fridge or cupboards a day past its best before date?


Make up has a limited lifespan, but according to a survey I read, 68% of women only replace make up when it runs out – therefore that expensive foundation you only use on special occasions could be years out of date. EU legislation stipulates that if a product has a shelf life, it must be displayed on it.  If you look closely at the packaging you will see a little jar symbol with a number in it. This is known as the Period After Opening (PAO) date, and this symbol indicates how long it will take after opening, before your product expires. 

It generally varies from 6 to 36 months depending on the product. As it starts from the date you open it, its worth noting somewhere when you first used it, or label the product with that date. Here are some general guidelines:

Mascara - 3 months
Liquid eyeliner - 6 months
Eye pencils - 18 months
Powder based products (eye shadows, blushers etc) - 24 months
Lipsticks - 24 months 
Foundations - 12 months depending on the product

Out of date products or those not hygienically stored, can play host to various bacteria, yeasts and moulds,some of which can be harmful and can cause infections, skin irritations and other conditions. Take a moment to edit the products in your make-up bag – if it looks a bit off, smells a bit off then it probably is off!

Look at what you use most, and edit it down to these items discarding any that you've had a long time, but don't use. For those items that you do use, think about the time last bought them and taking into account the shelf life recommendation, it might be safer to bin and replace. It doesn't have to cost the earth to replace them either  - there are some great drugstore brands out there like Sleek, L'Oreal Paris, Rimmel and Bourjois that have a fabulous choice of products at great prices. And don't forget to ensure your brushes are cleaned regularly too. No point buying lovely new make up only to use dirty brushes with them. Check out my blog post on keeping your brushes in tip top condition


  1. If a creator was accessible in a seen it may be engraved in his mind with full inconspicuous components including its moved edges, Leytonstone hairdresser

  2. Have you ever taken a walk in the woods and felt a deep sense of peace and beauty envelop you? Get More Info

  3. The writer, through this blog, has earned respect from many for all the right reasons.
    led mirror lights kit

  4. Instantly Ageless Cream Thanks so much for this information. I have to let you know I concur on several of the points you make here and others may require some further review, but I can see your viewpoint.

  5. beauty is not something that is physical, it's beyond our surface boundaries This is the image that we bear by mentally touching the inner self, illuminating inner happiness.eyelash enhancer reviews

  6. We have so much to be thankful for, so celebrating one thing at a time can be as simple as showing gratitude for having that distinctive attribute.soulfeeder blog

  7. This comment has been removed by the author.

  8. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. designer sliders

  9. A beautiful face could be one which we say love at first sight. Love at first sight is nothing but an untimely strong attraction towards a particular beautiful face in the first

  10. Indeed, even since the word has gotten out about the critical job that HA plays in our skin,jolie skin care hyaluronic corrosive items have been moving like hotcakes.

  11. Spells are even more imperative in the contemporary reality where magnificence is viewed as comparable to progress. The first in magnificence is the first in might, it is said.Beauty

  12. The layer of earth, oil and day-old makeup will pound into your pores and cause stops up, which can transform into pimples. Pre-soaked face purifying fabrics can be utilized after all other options have been exhausted. Simply ensure you catch up with a toner to expel all the buildup.

  13. From decades, women are functioning firm in their external beautiful and looks, one can actually look excellent if they feel well from within.
    eyeshadow for black dress

  14. Your hair ordinarily is fine and straight, and is typically red, sandy or blonde in shading. Your appearance inclines toward the pink or ruddy, and there is regularly a bounteous measure of spots or moles.
    Green Beauty Blog

  15. Surprisingly I accept excellence can be accomplished by everybody in any general public, both mentally and physically. Individuals' points of view's and generalizations should be tested to acknowledge all types of magnificence definitions.
    Allure Beauty

  16. Assuming, be that as it may, your hair will be left long and free, a heavier pair, for example, those in a light fixture style, can look astounding.
    Man and Van Service

  17. There are diverse hair expansion strategies for diminishing hair,Hair stylist thick hair, wavy hair, straight hair and that's only the tip of the iceberg.


Subscribe to our mailing list: